https://m.economictimes.com/news/economy/policy...

Cash back provided by the group companies of marketplace entity to buyers shall be fair and non-discriminatory,"

An entity having equity participation by e-commerce marketplace entity or its group companies, or having control on its inventory by e-commerce marketplace entity or its group companies, will not be permitted to sell its products on the platform run by such marketplace entity," the ministry said.

No EXCLUSIVE DEALS /ARE EXCLUSIVE PRODUCTS as per FDI norms & ALL CUSTOMERS should be treated EQUALLY (NO PRIME/FPLUS BENEFITS)

Even no CUSTOMISED FINANCE OPTIONS not allowed